Meet a maker

The Process of Making Traditional Moroccan Ceramics

We work with a third generation family specialising in the making of the world renowned Fes Ceramics.

Hamida started the business from scratch over 60 years ago, now run by grandson Ali who supplies to customers from all corners of the world.

Fes Ceramics

For over 6 centuries, the City of Fes has produced the finest Moroccan Pottery renowned for complex floral and geometric designs. The creative knowledge of these potters has been passed down through the generations and is greatly influenced by the Moorish Culture.

The highly decorative Fes Ceramics come in every shade of blue, green and multi-color. Each Piece is handmade and hand painted by our craftsmen.

The Making of Fes Ceramics

The Fes ceramics, often called stoneware, are made from a gray clay found in caves around the mountain areas on the outskirts of Fes.


The clay is brought from the mountains to the factory in a moist rock form where it is first submerged in an outdoor pit of water to soften for two days.

Whilst still submerged in water the clay is worked by hand and foot to remove any impurities such as stones and to create an even consistency.

The clay, now resembling a large cake shape, is brought indoors where it is worked further by hand and foot slapping and stamping the clay to remove any air and working the clay into a useable form.


The clay is then transferred to the potting room where it is given a third and final mix by hand before being passed to the potter for moulding on the wheel to its final shape.



Once shaped the item rests in the shade to set before being returned to the potter for any final finishing touches, then returned to the shade for a half day and finally put out in the sun to dry.


The stoneware is now ready for the Kiln its first fired at 950 degrees for 7- 8 hours and rested in the kiln for 1-2 days depending on the outside temperature. Once removed from the kiln we now have what is called brut or biscuit.


The raw form is now taken to the painting room where dipped in the traditional Fes white back ground set to dry before the artists begin apply their designs and then the colour is applied completing the painting process.


The items are ready for the second fire. The kiln is heated to between 1100 and 1200 degrees and the items are baked for a further 12 hours, cooled, removed and ready for dispatch to the customer.  


Our range of Fes Ceramics and Safi Ceramics are available to purchase online in our Ceramics Section or you can visit our showroom in Bellingen for the complete range.